Gong Xi Fa Chai 2012! – Petronas CNY TVC ad 2012

Hello folks! I’m back once again after months of being away due to assignments and work. Its Chinese New Year once again and that means more ang pao’s, food and visiting. Firstly I would like to wish all my readers a Happy Chinese New Year and I am sure you guys will be excited as I am to see what will the water dragon bring us this year. Like every year, one of those things I notice when surfing facebook, twitter or just watching television is the huge number of Chinese New Year commercial being shown, shared and discussed.

I felt this year the commercial was very well done. Is about a lady working very hard in England and receiving an angpao at the end of the video. I like how Petronas emphasized the message of being grateful despite all the things happening their life . In this video, Petronas did not use any sad scene to deliver their message to their audience as it is something different compared to the ordinary.

Last Tuesday during the launch, Datuk Mohammad Medan Abdullah, Senior General Manager of Group Corporate Affair Division of Petronas had shared his thoughts on the TVC ad and also had launched their latest “Reimagining Energy” photography contest.

“Energy is everywhere, in everything we do, and especially at this time. It could be the excitement and the bonding during the reunion dinner, or it could be the hustle and bustle of shopping for and decorating the home. It could even be a portrait of the wise grandfather of the family, or a picture of the lanterns that light up our cities,” explained Dato Mohammad Medan.

Petronas also had a session of “Lou Yee Sang” as a symbol of auspicious for the chinese  followed by  the World’s best lion dance and dragon dance federation, the Kun Seng Keng group was there to close the whole event with a bang!

Also to make this Chinese New Year all the more interesting, Petronas is collaborating with Leica Camera AG to have a photography contest open to all! With the theme “Reimagining Energy”, anyone can submit their photo via Petronas facebook page and you stand a chance to win great prizes! Photos of selected winners will also be displayed at Galeri PETRONAS

For more videos, check out Petronas YouTube page.